Senior Product Marketing Manager
New
T
TalkiatryHealth Tech
RemoteFull-TimeSenior
Salary$160K - $185K; $160K – $185K • Offers Bonus
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Job Details
- Experience
- 4-6+ years
- Required Skills
- Data AnalysisMarket Research
Requirements
- Bachelor's degree required; Master's degree preferred.
- 4-6+ years of experience in product marketing or consumer marketing roles.
- Experience in health tech and/or high-growth consumer technology organizations.
- Deep expertise in go-to-market strategy, product positioning, and messaging development.
- Strong quantitative and qualitative market and audience research skills.
- Exceptional storytelling and communication skills for simplifying complex topics.
- Demonstrated experience leveraging AI tools for audience insights, content production, and workflow automation.
- Strong analytical abilities to synthesize data and improve marketing performance.
- Ability to collaborate cross-functionally and manage multiple priorities effectively.
Responsibilities
- Drive end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements.
- Conduct and synthesize quantitative and qualitative research to integrate the voice of the patient into marketing, clinical, and product strategies.
- Develop and maintain a deep understanding of the patient audience, mental health landscape, and competitive set to inform GTM priorities.
- Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate initiatives into broader campaigns.
- Partner with Marketing teams to create patient-facing materials, including emails, website content, and educational resources.
- Track and analyze marketing metrics like engagement, brand awareness, and service adoption to drive performance.
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