Product Marketing Manager, Competitive Intelligence
New
H
HightouchB2B SaaS MarTech
Remote (North America)Full-TimeMiddle
Salary$135,000 - $165,000 USD per year
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Job Details
- Experience
- 4-6 years
- Required Skills
- Market Research
Requirements
- 4-6 years experience in competitive intelligence, product marketing, or market research.
- Proficiency in primary and secondary research methods (win/loss interviews, analyst reports).
- Ability to synthesize complex market signals into clear, actionable frameworks.
- Proven experience creating effective sales enablement content (battlecards, competitive decks).
- Strong storytelling and communication skills.
- Experience working closely with sales and product teams.
- Familiarity with data infrastructure, CDPs, or MarTech domains.
- High ownership and ability to build a function from scratch.
Responsibilities
- Define differentiating product positioning across various personas.
- Manage cross-functional launches and campaigns.
- Conduct user research to identify market gaps.
- Create and maintain website messaging, case studies, and sales enablement assets.
- Develop internal messaging and sequences aligned with customer value.
- Evangelize the product at field events, customer engagements, and webinars.
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