Product Marketing Manager, Competitive Intelligence
New
H
HightouchB2B SaaS MarTech
Location-independent in accordance with our remote-first policyFull-TimeMiddle
Salary$135,000 - $165,000 USD per year
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Job Details
- Experience
- 4-6 years
- Required Skills
- Market Research
Requirements
- 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS.
- Strong primary and secondary research skills, including win/loss interviews, analyst reports, and competitive analysis.
- Proficiency in building and maintaining structured frameworks such as battlecards, comparison matrices, and positioning maps.
- Proven track record of producing effective sales and marketing collateral.
- Strong storytelling abilities to turn complex technology into compelling narratives.
- Excellent written and verbal communication skills.
- Experience working cross-functionally with sales, product, and marketing teams.
- Deep understanding of sales cycles and competitive deal support.
- Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
- High ownership and initiative in building functions from scratch.
Responsibilities
- Create and define differentiating positioning for products and solutions for various personas.
- Run point on cross-functional launches and campaigns across marketing, sales, and product.
- Conduct user research to identify gaps in the market.
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
- Help internal teams and product evangelists craft messaging and sequences.
- Externally evangelize Hightouch at field events, customer engagements, and webinars.
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