Event Marketing Manager - East
New
C
CrestaArtificial Intelligence
United States (Remote)Full-TimeMiddle
Salary$110,000 - 150,000 + Equity
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Job Details
- Experience
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree or equivalent practical experience.
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles.
- Strong project management capabilities with the ability to manage multiple programs simultaneously.
- Excellent communication skills with the ability to influence across functions.
- Analytical mindset with experience in reporting on event performance and ROI.
- Experience with AI, Contact Center, or Customer Experience solutions (preferred).
- Experience supporting account-based field strategies (preferred).
- Previous sales/SDR experience or strong familiarity with sales processes (preferred).
- Familiarity with Salesforce, HubSpot, Gong, and field ops tools like Mobly (preferred).
Responsibilities
- Develop event strategies aligned to pipeline goals and sales priorities.
- Define KPIs and success metrics while presenting executive-ready insights on pipeline impact.
- Act as the central lead for event go-to-market orchestration across sales, demand, design, and partner teams.
- Manage enterprise-level event programs including tradeshows, VIP dinners, and partner-led activations.
- Forecast and optimize event budgets in coordination with finance and RevOps.
- Evaluate and negotiate vendor contracts to drive cost savings.
- Partner with demand generation teams to execute multi-channel registration campaigns.
- Work directly with C-suite and sales leaders to shape narratives and prepare speakers.
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