Events Marketing Lead
New
T
Tiny HealthHealth and Wellness
United States; Secondary Locations: Canada, 9 am - 6 pm CSTFull-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementHubSpotCRMData analytics
Requirements
- 7+ years in B2B, demand-generation, or event marketing with direct ownership of pipeline and revenue.
- Proven track record of designing event programs that produce measurable ROI.
- Deep understanding of demand generation, conversion funnels, and revenue impact.
- Knowledge of the health and wellness industry with expertise in engagement strategies (e.g., exhibits vs. private events).
- Experience coordinating live and virtual event logistics.
- Experience managing webinar programs and lead capture strategy.
- Proven experience in a fast-paced venture-funded startup.
- Proficiency in CRM systems (e.g., Hubspot, Zoho) for data analysis and campaign management.
- Exceptional project management and communication skills to coordinate cross-functional stakeholders.
- Strong analytical skills with experience building attribution and ROI reporting.
- Ability to operate self-directed and comfortably in ambiguous environments.
Responsibilities
- Own event-marketing strategy and revenue across HCP and B2B partnerships channels.
- Strategically allocate event marketing budget across tradeshows, sponsorships, and partner events to ensure ROI.
- Design and execute tradeshows, dinners, and webinar programs that convert attendance into qualified pipeline.
- Establish and maintain ROI dashboards and attribution reporting for event-sourced pipeline.
- Coordinate speaking engagements and represent the brand as a key spokesperson.
- Manage event logistics, booth design, and vendors, including oversight of contractors and event staff.
- Collaborate with internal teams (Leadership, Sales, Partnerships, Marketing) to ensure messaging consistency.
View Full Description & ApplyYou'll be redirected to the employer's site
