Brand Marketing Manager
New
A
AffirmFintech, Financial Services
Location: Remote USFull-TimeManager
SalaryUSA base pay range (CA, WA, NY, NJ, CT) per year: $165,000 - $225,000. USA base pay range (all other U.S. states) per year: $146,000 - $206,000
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Job Details
- Experience
- 8-10 years
- Required Skills
- Data Analysis
Requirements
- 8-10 years of experience in brand marketing, integrated marketing, or a closely related discipline.
- Experience managing full campaigns from strategy to launch, both at an agency and in-house.
- Proven ability to brief and manage creative work on strategy, budget, and schedule.
- Track record of building brand awareness and differentiation through data and consumer insight.
- Ability to evaluate performance against business KPIs.
- Experience operating in a complex, matrixed marketing organization.
- Strong influence and alignment-building skills across cross-functional teams.
- Experience with global market campaign extension is a plus.
- Experience in fintech, financial services, or trust-sensitive categories is a plus.
Responsibilities
- Own campaign strategy and architecture for priority brand and partner moments.
- Translate business goals, audience insight, and brand strategy into actionable briefs and recommendations.
- Lead brief development for partner campaigns and advise cross-functional teams on narrative and channel roles.
- Set campaign GTM strategy and investment priorities across brand and partner projects.
- Build a learning culture by establishing reusable frameworks and standards for future efforts.
- Own brand measurement and reporting, maintaining the integrity of the brand health tracker.
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