Performance Marketing Manager
New
P
PavagoDigital Marketing
South Africa. Philippines. Zimbabwe, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data analytics
Requirements
- 3+ years of performance marketing or paid media experience
- Strong hands-on expertise with Google Ads and Meta Ads
- Experience managing meaningful paid advertising budgets
- Strong understanding of ROAS and CAC
- Strong understanding of CPL and CPA
- Proficiency in conversion tracking and attribution
- Demonstrated success improving ROAS or customer acquisition efficiency
- Strong analytical and data-driven decision-making skills
- Experience with creative and landing-page testing
- Ability to independently manage and optimize paid campaigns
- Strong written and verbal English communication
Responsibilities
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels
- Develop campaign structures, targeting, and audience strategies
- Own advertising budgets, spend allocation, and pacing
- Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates
- Test creatives, messaging, audiences, and landing pages
- Optimize campaigns based on performance and conversion data
- Implement and validate conversion tracking and attribution
- Build weekly and monthly performance reports with actionable insights
- Identify opportunities to scale profitable campaigns
- Collaborate with creative, sales, and leadership teams
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