Facebook Ads Specialist - B2B Performance Marketing
New
P
PavagoB2B Performance Marketing
Philippines, Pakistan, or Latin America, U.S. Client Business Hours / Required Time-Zone OverlapFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Required Skills
- Lead GenerationA/B testingCRMData analytics
Requirements
- Proven hands-on experience managing high-budget Facebook Ads campaigns.
- Experience managing $1,000+/day in ad spend strongly preferred.
- Strong experience with B2B Meta advertising and lead generation.
- Advanced proficiency in Meta Ads Manager.
- Experience with Instant Forms, Meta Pixel, and Conversion API (CAPI).
- Experience with off-platform conversion tracking and automated rules.
- Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance.
- Experience using CRM or marketing automation tools to evaluate lead quality.
- Strong analytical and optimization skills.
- Fluent English with strong written communication.
Responsibilities
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns.
- Manage and optimize approximately $4,000/day in ad spend.
- Build and test custom, lookalike, and interest-based audiences.
- Develop targeting strategies for B2B decision-makers.
- Brief creative teams on new concepts, messaging, and testing opportunities.
- Run structured A/B and multivariate tests.
- Monitor daily budget pacing and reallocate spend based on performance.
- Track CPL, CPA, MQL volume, and pipeline contribution.
- Identify creative fatigue and underperforming campaigns quickly.
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