Performance Marketing Specialist
New
W
WorkanaDigital Education/Finance
ArgentinaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Proven experience managing Meta Ads with a focus on performance and lead/sales generation.
- Experience managing TikTok Ads campaigns.
- Experience working with digital businesses, ecommerce, infoproducts, or online education.
- Solid understanding of performance marketing and direct response strategies.
- Experience working with cold audiences and customer acquisition.
- Strong analytical skills with the ability to make decisions based on performance metrics.
- Experience conducting A/B testing for campaigns, audiences, and creatives.
- Experience managing advertising budgets and optimizing investment.
- Understanding of conversion funnels and customer journeys.
- Ability to work autonomously with an analytical and results-oriented mindset.
Responsibilities
- Design and execute Meta Ads (Facebook and Instagram) campaigns focused on lead generation and sales.
- Manage and optimize TikTok Ads campaigns.
- Develop acquisition strategies targeting cold audiences.
- Analyze and optimize funnel metrics including CPL, CPA, CTR, CPM, conversion rate, and ROAS.
- Identify improvement opportunities for creatives, hooks, copies, audiences, and landing pages.
- Collaborate with content teams to align messaging with paid media potential.
- Propose and execute A/B testing hypotheses to improve performance.
- Create performance reports and document processes for scalability.
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