Growth Marketing Specialist
F
FloowiVacation Rentals
100% Remote (LATAM only), ESTFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Advanced English (C1+)
- Required Skills
- Google AnalyticsSEODigital MarketingHubSpotCRM
Requirements
- Relevant hands-on marketing experience across multiple digital marketing functions.
- Ability to connect marketing activity to leads, bookings, and revenue.
- Experience with direct-to-consumer marketing, lead generation, and content marketing.
- Proven experience with paid advertising platforms like Google Ads and Meta/Instagram.
- Competence in campaign creation, audience targeting, budget allocation, and conversion tracking.
- Familiarity with analytics and marketing tools like Google Analytics, HubSpot, Brevo, or Canva.
- Strong understanding of marketing funnels, conversion optimization, and CRM/database marketing.
- Analytical and results-oriented mindset with proficiency in KPIs like ROAS and CAC.
- Strong content development and coordination instincts.
- Ability to work independently and proactively identify growth opportunities.
Responsibilities
- Develop and execute marketing strategies focused on increasing direct bookings, qualified leads, and revenue while reducing reliance on third-party booking platforms.
- Build and optimize marketing funnels from traveler discovery through inquiry, booking, and repeat business.
- Manage direct-to-consumer initiatives including email marketing, lead capture, retargeting, promotions, and loyalty strategies.
- Create and manage content across web, social, and email channels, coordinating photography, video, and written campaigns.
- Manage and optimize paid advertising campaigns across Google Ads and Meta/Instagram with a focus on conversion tracking and ROAS.
- Improve organic search visibility through keyword research, high-intent content, and website structure optimization.
- Support AI-driven search discovery and Generative Engine Optimization.
- Analyze performance metrics including cost per lead, cost per booking, customer acquisition cost, and revenue to identify growth opportunities.
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