Snr. Marketing Experiences Manager
New
K
KnowBe4Cybersecurity
Remote positions open to candidates located in the United States.Full-TimeSenior
Salary$125,000-$145,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor's degree in Marketing, Communications, or similar field, or equivalent experience.
- 5+ years in customer marketing, customer advocacy, or related function.
- Demonstrated ownership of review programs and customer evidence pipelines.
- Experience in B2B SaaS; cybersecurity or IT security industry experience a plus.
- Proven track record building and managing advocacy or reference programs.
- Familiarity with review platforms like G2, Gartner Peer Insights, and TrustRadius.
- Proficiency in Salesforce and HubSpot or similar marketing automation tools.
- Experience working cross-functionally with Product Marketing, Sales, and Customer Success teams.
- Experience with Gmail, Google Docs, and MS Office.
- Strong project management skills with the ability to manage multiple concurrent workstreams.
- Excellent written communication and storytelling skills.
Responsibilities
- Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points.
- Partner with Customer Success to identify strong customer stories and produce usable sales and marketing assets.
- Maintain an accessible evidence library searchable by industry, use case, and product.
- Develop and run the customer advocacy program, recruiting and activating customer champions.
- Manage customer-facing content and logistics for key events, including recruiting and prepping customer speakers and panels.
- Surface customer insights and sentiment into Product, PMM, and Sales conversations.
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