Marketing Lead - Europe

thatgamecompanyGaming, Entertainment

Remote - EuropeFull-TimeLead

Salary80,000 - 151,000 USD per year

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Job Details

10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand.
A strong track record building brand and community.
Experience owning a budget and managing agencies and external partners.
A strong cross-functional collaborator, skilled at stakeholder and relationship management.
Exceptionally organized, able to manage multiple channels, partners and markets at once without dropping quality.
Data-driven, comfortable setting KPIs, reading performance, and using insight to decide where to invest.
Fluency with European markets and cultures.
Strong presentation and communication skills, with experience presenting work to senior stakeholders.
A builder's mindset: happy to be hands-on, set things up from scratch, and operate independently.

Own the European marketing strategy and its execution across our priority markets, beginning with the UK and France.
Lead our specialist agency partners across social, creators and events: setting the strategic direction and brand vision, and holding them to a high delivery bar.
Own and steward the regional marketing budget, allocating across channels and markets based on performance.
Build and run an always-on social and creator presence, grounded in Sky's brand positioning and consistent across markets.
Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media and UA into one coherent go-to-market.
Partner closely with the global marketing team to keep Europe aligned with the wider brand while adapting to local culture and audiences.
Establish the KPIs that define traction, report on performance, and use the data to sharpen what we do next.

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