Marketing Lead - Europe

thatgamecompanyGaming

Remote, EuropeFull-TimeLead

Salary80,000 - 151,000 USD per year

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Job Details

10+ years of marketing experience with deep focus on social and creator engagement.
Experience within games, entertainment, or a culturally-driven consumer brand.
Proven track record in brand building and community development beyond simple install metrics.
Experience managing marketing budgets and external agency partners.
Strong cross-functional collaboration and stakeholder management skills.
Exceptionally organized with the ability to manage multiple channels and markets simultaneously.
Data-driven approach to setting KPIs and interpreting performance metrics.
Fluency with European market dynamics, cultural nuances, and regional adaptations.
Strong presentation skills with experience presenting to senior stakeholders.
Builder's mindset with the ability to work independently and hands-on from scratch.
Working knowledge of French or another European language is a plus.
Familiarity with brand and performance marketing integration is a plus.

Own the European marketing strategy and its execution across priority markets, beginning with the UK and France.
Lead specialist agency partners across social, creators and events by setting strategic direction and brand vision.
Own and steward the regional marketing budget, allocating funds across channels and markets based on performance.
Build and run an always-on social and creator presence, maintaining brand consistency across European markets.
Plan and deliver marketing support for major content moments, coordinating brand, creative, social, events, paid media, and user acquisition.
Partner with the global marketing team to align regional efforts with the wider brand while adapting for local culture.
Establish KPIs to measure traction, report on performance, and use data-driven insights to refine marketing strategy.

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