Channel Marketing Manager - North America
New
T
TraildSaaS / Finance
United States / CanadaFull-TimeMiddle
Salary120,000 - 160,000 USD per year
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Job Details
- Experience
- 3 to 6 years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 3 to 6 years of B2B marketing experience in SaaS or tech.
- Meaningful time spent in partner, channel, or field marketing.
- Demonstrated ownership of events end to end, including strategy, logistics, booth execution, lead capture, and post-event follow-up.
- Proven ability to run co-marketing programs with technology partners, VARs, or implementation partners.
- Strong project management and attention to detail, capable of managing multiple programs in parallel.
- Clear communicator who can develop messaging for internal and external partner audiences.
- Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms.
- Experience at a Series A to Series C SaaS company preferred.
- Knowledge of the finance or accounting software landscape is a plus.
Responsibilities
- Own NAM co-marketing with ERP platforms, resellers, and implementation partners, including joint webinars, roadshows, partner onboarding campaigns, and co-branded activations.
- Build and maintain a partner toolkit of pitch decks, social assets, email templates, and value proposition materials.
- Plan and execute Traild's NAM event calendar end to end, covering ERP user groups, channel roadshows, and industry conferences.
- Run partner co-hosted webinars from planning through promotion, execution, and performance analysis.
- Develop and deliver internal enablement for NAM sales and channel reps.
- Build relationships with partner marketing contacts to secure co-marketing commitments.
- Track and report on channel program and event performance against pipeline outcomes.
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