Creative Director (Performance Media)
New
J
JobgetherMarketing Agency
Based in United StatesFull-TimeDirector
SalaryBase salary of $95,000–$125,000, plus bonus opportunities.
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Job Details
- Experience
- 5+ years
- Required Skills
- FigmaGenerative AI
Requirements
- Bachelor’s degree in Marketing or a related field.
- 5+ years of experience in performance marketing, with a strong understanding of paid media and creative performance.
- 5+ years of direct-response copywriting experience.
- Proven experience leading creative teams and presenting strategic recommendations to senior-level clients.
- Strong knowledge of Meta and Google advertising platforms, creative testing methodologies, and performance analytics.
- Demonstrated ability to develop creative strategies based on audience insights, campaign data, business objectives, and platform-specific considerations.
- Proficiency with modern AI tools for creative development, such as ChatGPT, Gemini, and generative video platforms.
- Strong understanding of how AI can accelerate creative workflows while maintaining human oversight, brand safety, and creative quality.
- Excellent communication, presentation, problem-solving, and project management skills.
- Strong client relationship and stakeholder management abilities.
- Ability to manage multiple creative initiatives and priorities in a fast-paced, performance-driven environment.
Responsibilities
- Own the creative relationship with assigned clients, acting as the primary creative partner from strategy and ideation through execution and optimization.
- Translate client business objectives, audience needs, and media goals into clear, scalable, performance-driven creative strategies.
- Lead ideation using audience insights, platform trends, brand knowledge, performance data, and emerging creative practices.
- Present creative concepts, performance insights, strategic recommendations, and optimization opportunities to clients and internal leadership.
- Partner with media buying teams to align creative strategy with media plans, testing frameworks, campaign objectives, and performance insights.
- Use AI tools to accelerate creative ideation, scripting, asset development, and initial concepts.
- Monitor and evaluate creative performance, connecting creative decisions and experimentation to measurable campaign and business outcomes.
- Lead, mentor, and develop creative team members while promoting a collaborative, high-performance environment.
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