Director, Creative Strategy
D
DarkroomGrowth Marketing
Remote, ESTFull-TimeDirector
Salary160,000 - 175,000 USD per year
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Job Details
- Languages
- English
- Experience
- 2+ years in a Director-level or equivalent leadership role; 4+ years of creative strategy work on performance ad programs
- Required Skills
- Adobe Creative SuiteData AnalysisFigma
Requirements
- 2+ years in a Director-level or equivalent leadership role with experience managing teams and driving performance marketing.
- 4+ years of creative strategy experience on performance ad programs, specifically focusing on short-form video and statics.
- Proven experience driving performance on Meta and TikTok platforms.
- Digital portfolio showcasing performance ad work, including short-form video, motion, and static assets.
- Demonstrated ability to storyboard, cut, and ship ads, including hands-on work in Figma and Adobe Creative Suite.
- Strong understanding of performance metrics: thumb-stop rate, 3-second hold, hook retention, CTR, and CPA.
- Experience using AI tools such as Claude, Midjourney, or Runway to increase creative speed and volume.
- Excellent communication and presentation skills with the ability to navigate client pushback.
- Ability to turn vague goals into testable concepts and manage iterative performance testing.
Responsibilities
- Lead high-tempo creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and Display.
- Own the creative process end-to-end, including concept development, testing, and iteration.
- Lead organic social content strategies by owning content pillars, creative direction, and performance measurement.
- Translate marketing strategy and performance data into clear, compelling ad concepts based on metrics like thumb-stop rate and CTR.
- Brief and mentor designers and editors on the creation of static ads, animations, and short-form video content.
- Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
- Design and implement scalable processes, systems, and testing frameworks for the department.
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