Sr. Marketing Operations Specialist

New

Based in United StatesFull-TimeSenior

Salary$83,130–$115,000 USD, depending on experience, expertise, and location.

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Job Details

3–5 years of experience in marketing operations, revenue operations, or marketing technology.
Bachelor’s degree in marketing, business, analytics, or equivalent experience.
Advanced proficiency in Liquid code for dynamic email content and reusable modules.
Hands-on experience with Salesforce and Customer.io or comparable platforms.
Strong proficiency with Excel or Google Sheets for marketing data analysis.
Experience with automation and workflow platforms like Tray.io or Zapier.
Strong analytical, organizational, and attention-to-detail skills.
Ability to independently own projects from planning through delivery.
Excellent project management and stakeholder coordination skills.
Experience in B2B SaaS or technology environments preferred.
Familiarity with AI-assisted development tools and LLM platforms is a plus.

Set up, test, QA, and launch marketing campaigns across email, webinars, and events using Customer.io.
Maintain accurate, reliable marketing data across Salesforce and Customer.io.
Administer, troubleshoot, and optimize the marketing technology ecosystem, including Customer.io, Salesforce, Clay, Cargo, and Tray.io.
Build, manage, and improve automation workflows in Tray.io supporting sales-led and product-led growth.
Support monthly and ad hoc reporting, campaign performance analysis, and dashboards.
Document, standardize, and streamline campaign operations and lead management processes.
Partner with growth, sales, and revenue operations teams to coordinate campaign execution and assess program impact.
Identify data quality problems, operational inefficiencies, and process gaps to implement solutions.

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