Sr. Marketing Campaign Analyst, Lifecycle Marketing
New
J
JobgetherMarketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisHTMLCSSRESTful APIsJSONA/B testingCRM
Requirements
- 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation.
- Hands-on experience with platforms such as Iterable, Braze, Salesforce Marketing Cloud, Marketo, or Cordial.
- Strong technical email development skills, including HTML and CSS.
- Experience with customer data, segmentation, JSON, API integrations, and event-based architectures.
- Knowledge of dynamic content and templating languages such as Handlebars, AMPscript, or Liquid.
- Demonstrated ability to set up A/B tests and utilize campaign performance data.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders.
- Exceptional attention to detail regarding data, compliance, and personalization.
- Strong written and verbal communication skills for cross-functional collaboration.
- Bachelor's degree or equivalent practical experience.
Responsibilities
- Execute multi-channel lifecycle campaigns across email, SMS, push, and direct mail, translating briefs into segments and launch plans.
- Develop automated customer journeys triggered by behavioral data and business rules.
- Perform rigorous quality assurance on templates, tracking, personalization, and end-to-end workflows.
- Create and maintain HTML email templates and dynamic content.
- Design and analyze A/B tests to optimize targeting, messaging, and channel performance.
- Collaborate with Marketing, Product, Analytics, and Engineering to troubleshoot integrations and data issues.
- Manage campaign documentation, workflows, and process improvements to increase scalability.
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