Principal Product Manager - Content
New
G
G2Software Marketplace
Remote (US)Full-TimePrincipal
Salary200,000 - 225,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Product ManagementCross-functional Team Leadership
Requirements
- 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.
- Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.
- Strong product judgment in AI-enabled workflows, data products, and human-in-the-loop controls.
- Experience consolidating or modernizing a broad portfolio into a sequenced roadmap.
- Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, and Marketing.
- Commercial fluency across software, services, or media models including entitlements and rights.
- Excellent communication and cross-functional influence in ambiguous environments.
- Experience with B2B media, content marketing platforms, or creator tools (preferred).
- Experience commercializing proprietary data or customer-voice products (preferred).
- Experience with content operations, measurement, and provenance (preferred).
Responsibilities
- Own the product strategy and roadmap for the full G2 Content portfolio.
- Define how current content portfolio and future capabilities fit into a coherent customer experience.
- Translate customer and market demand into clear product bets and sequenced roadmaps.
- Build product systems that turn G2 evidence into reusable, high-quality content using AI.
- Design human-control layers for strategy, brand safety, and material approvals.
- Connect content creation, distribution, activation, and measurement.
- Protect editorial independence while working with commercial teams.
- Align internal teams including Engineering, Data, Research, Editorial, and Marketing.
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