Head of Marketing
New
W
Wikimedia FoundationNon-profit, Technology
This role is remote and open to candidates across UTC+2 to UTC-4 (Central European through Eastern Time)., UTC+2 to UTC-4Full-TimeManager
Salary143,478 - 217,585 USD per year
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Job Details
- Experience
- 12+ years of marketing experience
- Required Skills
- SEOBudget managementCRM
Requirements
- 12+ years of marketing experience.
- Significant knowledge of product marketing with at least 5 years in a B2C setting.
- Experience in line management of multi-disciplinary teams.
- Experience at a major website or online publisher/platform, growing and engaging audiences at scale globally.
- Experience building product messaging, value propositions, global audience segmentation, and lifecycle marketing.
- Experience in agile, fast-paced, and complex marketing environments.
- Experience leading through influence and collaboration to drive alignment across teams.
- Experience developing and overseeing a multichannel strategy across paid, owned, and earned media.
- Experience with campaign analytics and translating data into strategic decisions.
- Direct experience evaluating or implementing marketing technology such as CRM or campaign data platforms.
- Experience working remotely and across multiple time zones, including leading a distributed team.
- Budget management experience.
Responsibilities
- Establish product marketing as an emerging function and develop the processes and go-to-market approach.
- Recruit and lead team members overseeing product marketing.
- Coordinate with Foundation departments to establish a shared approach to external audience engagement and campaign planning.
- Partner with the Brand Studio and Brand Management team to develop a shared global brand marketing approach.
- Oversee the development and execution of the Foundation's web, SEO/GEO, and app store strategy.
- Manage marketing technology, including CRM platforms, martech systems, and product analytics tools.
- Line-manage team members responsible for integrated and performance marketing.
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