Lead Marketer, BDR Revenue Marketing — Upmarket
New
H
HubSpotB2B SaaS
Remote - USA, East Coast preferred for UK/Ireland overlapFull-TimeSenior
Salary122,400 - 195,800 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementSalesforceCRM
Requirements
- 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion.
- Experience personally designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views.
- Applied expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.
- Experience using automation and AI tools to improve targeting, personalization, and scalable campaign execution.
- Proven record of owning complex programs from strategy through execution with limited oversight.
- Strong project management and written communication skills in English.
- Clear understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals.
- Ability to build trust with senior stakeholders, synthesize competing requirements, and turn them into clear operating standards.
Responsibilities
- Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, and reactive programs.
- Build scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization.
- Define fit, intent, segmentation, and data-quality criteria for BDR outreach prioritization.
- Create global competition structures, prize mechanics, and performance leaderboards.
- Establish campaign tagging and attribution standards to capture pipeline and deal-quality signals.
- Build centralized enablement resources including dashboards, presentations, and self-service guidance.
- Partner with BDR leaders and regional stakeholders to translate shared requirements into global standards.
- Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions.
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