Product Marketing Lead – Engineering Simulation
New
D
DatacorEngineering Software
Remote - USFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Content creation
Requirements
- Bachelor’s degree in Engineering (Chemical Engineering strongly preferred).
- 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
- Demonstrated ability to translate complex technical product capabilities into clear, customer-focused business value propositions.
- Strong analytical skills with experience conducting competitive and market analysis.
- Excellent written, visual, and verbal communication skills.
- Experience presenting complex information to both technical and business audiences.
- Proven ability to manage multiple projects independently while meeting deadlines.
- Comfortable working fluidly between strategic and executional tasks in a lean team environment.
Responsibilities
- Develop differentiated product positioning, messaging, and value propositions for engineering simulation solutions.
- Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, and competitive battlecards.
- Lead go-to-market planning for new product launches and major releases in collaboration with product management and sales.
- Design and execute email campaigns, webinars, and conference marketing materials to promote product adoption.
- Support global channel partners with marketing assets to enable sales.
- Conduct competitive and market analysis to identify trends and inform product roadmaps.
- Build and maintain a library of sales enablement materials such as presentations, demo videos, and training guides.
- Represent the company at industry events, symposiums, and conferences.
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