Director, Strategy (Communications Planning)
New
D
DEPTDigital Marketing
US RemoteFull-TimeDirector
Salary138,000 - 180,000 USD per year
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Job Details
- Experience
- 8–12 years
- Required Skills
- Artificial Intelligence
Requirements
- 8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment.
- Leadership experience with a track record of building and mentoring high-performing teams.
- Proven ability to own senior client relationships and act as a strategic partner at the executive level.
- Deep expertise across the full media ecosystem (paid, owned, and earned).
- Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce.
- Exceptional strategic thinking with the ability to turn complex data into actionable communications frameworks.
- Outstanding written and verbal communication skills for presenting to senior stakeholders and C-suite clients.
- Proficiency with planning tools and audience intelligence platforms (e.g., GWI, MRI-Simmons, Nielsen, Comscore).
- New business experience with a proven ability to contribute to and win agency pitches.
- AI proficiency and a forward-thinking mindset for enhancing planning efficiency.
- Ability to thrive in a fast-paced, matrixed environment.
Responsibilities
- Lead communications planning across assigned accounts by developing audience-first strategies that define channel roles and message sequencing.
- Translate brand and business briefs into integrated communications frameworks, including audience segmentation and consumer journey mapping.
- Write and develop strategic creative briefs that distill insights and define single-minded propositions.
- Serve as a senior strategic partner to clients on campaign strategy, communications, and audience engagement.
- Lead integrated planning across paid, owned, and earned media with clear KPIs tied to business outcomes.
- Partner with discipline leads across media, creative, CRM, and e-commerce to ensure full-funnel alignment.
- Drive new business efforts through insight-led strategies and executive-level presentations.
- Lead, mentor, and develop a team of planners while fostering a culture of strategic rigor.
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