Channel Performance Strategist
K
KNOREXDigital Marketing
India, Night shift hours (6:30 PM – 3:30 AM)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–8 years
- Required Skills
- Google AnalyticsA/B testingData analytics
Requirements
- Bachelor's degree in marketing, business, or a related field.
- 3–8 years of experience in cross-channel performance strategy and optimization.
- Proven experience managing paid campaigns across Google Ads, Meta Ads, and Programmatic DSPs.
- Hands-on expertise with Google Tag Manager implementation, including container setup and dataLayer configuration.
- Proficiency in Google Analytics 4, including event tracking and cross-channel attribution.
- Strong analytical skills with a focus on data-driven decision-making.
- Experience with A/B testing and conversion rate optimization methodologies.
- Familiarity with bid management software and audience targeting strategies.
- Willingness to work night shift hours (6:30 PM – 3:30 AM).
- Excellent written and verbal communication skills.
Responsibilities
- Develop and execute effective cross-channel campaign strategies across Programmatic, Meta, and Google Ads.
- Plan, build, and optimize Search, Performance Max, and YouTube campaigns.
- Manage Meta platform campaigns including Facebook and Instagram, leveraging audience segmentation and dynamic creative.
- Configure and maintain Google Tag Manager deployments and GA4 properties for accurate data tracking.
- Monitor campaign performance, optimize for ROAS and CPA, and manage budgets across all channels.
- Design and execute A/B tests to improve landing pages and conversion paths.
- Analyze campaign metrics and provide data-driven insights and recommendations to stakeholders.
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