Senior CRM Specialist
New
T
TripadvisorTravel
Remote East Coast, United StatesFull-TimeSenior
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–4 years of experience in CRM, lifecycle marketing, or campaign management.
- Proven ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders.
- Strong understanding of enterprise-level CRM tools and platform capabilities.
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making.
- Strong analytical and problem-solving skills with comfort interpreting campaign data.
- Ability to operate effectively with a global-first mindset.
Responsibilities
- Own the planning pipeline for multi-channel CRM, including integrated marketing calendar maintenance and creative brief development.
- Translate high-level marketing goals and business requirements into clear, detailed technical specifications for operations and engineering teams.
- Partner with content and brand teams to shape messaging while collaborating with operations on data pipelines and deployment logic.
- Define customer segmentation and dynamic data requirements to ensure highly relevant and targeted user messaging.
- Monitor campaign performance using AI-assisted analysis and partner with analytics on deeper statistical testing and insights.
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