Senior CRM Specialist
New
T
TripadvisorTravel, E-commerce
Remote East Coast, United StatesFull-TimeSenior
Salary$90,000 to $110,000
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Job Details
- Experience
- 2–4 years of experience
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 2–4 years of experience in CRM, lifecycle marketing, or campaign management.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven ability to write technical requirements and articulate business logic to engineering stakeholders.
- Strong understanding of data workflows and behavioral triggers.
- Demonstrated experience with enterprise-level CRM tools and platforms.
- Ability to use AI tools for content ideation, campaign briefing, and data synthesis.
- Analytical skills for interpreting campaign data and extracting actionable insights.
- Travel, e-commerce, or marketplace industry experience is a plus.
- Familiarity with Braze is a plus.
- Ability to operate effectively with a global-first mindset.
Responsibilities
- Own the planning pipeline for multi-channel CRM, including maintaining the integrated marketing calendar and writing creative briefs.
- Translate high-level marketing goals into detailed technical specifications for CRM Operations and Engineering teams.
- Partner with Content and Brand teams to shape relevant messaging while collaborating on data pipelines and deployment logic.
- Define customer segmentation and dynamic data requirements to ensure personalized, targeted communication.
- Monitor and report on campaign performance using AI-assisted analysis tools to surface trends and improve targeting.
- Design A/B and multivariate tests for layout, copy, frequency, and audience segments.
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