Marketing Data & Automation Analyst

PairedDTC E-Commerce

BrazilFull-Time

Salary not disclosed

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Job Details

Background in engineering, software development, coding, automation, data analytics, or a closely related technical field.
Experience using Claude, ChatGPT, Cursor, or other AI-assisted tools for analytical or operational workflows.
Experience in DTC, e-commerce, performance marketing, or consumer brands.
Experience working with or interpreting marketing, advertising, or paid media data.
Ability to understand large or complex datasets and identify meaningful trends.
Comfortable using AI tools and automation platforms.
Strong problem-solving and critical-thinking abilities.
Ability to work independently and adapt to changing tools, systems, and workflows.
Experience working with Meta Ads, Google Ads, TikTok Ads, or other paid media platforms.
Experience with Make.com or similar automation platforms.
Familiarity with Shopify and subscription-based e-commerce businesses.
Experience building automated reporting or marketing dashboards.

Analyze paid media and advertising performance data to identify trends, opportunities, and areas for improvement.
Interpret campaign data and translate complex outputs into clear, actionable insights.
Build, maintain, and improve automated marketing and data workflows.
Use tools such as Make.com, Claude, and AI-powered marketing/ad platforms to automate analysis and operational processes.
Connect and organize data from different marketing sources to improve reporting and decision-making.
Identify patterns, anomalies, and performance changes across paid media campaigns.
Support the media buying team with data-driven analysis and recommendations.
Develop AI-assisted processes for recurring analysis, reporting, and marketing operations.
Continuously evaluate new AI, automation, and data tools that can improve the team's workflows.

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