Vice President, Commercial Marketing
New
M
Midi HealthDigital Health
Location: Remote, Option for Hybrid in Bay AreaFull-TimeVp
Salary250,000-300,000 annually
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Job Details
- Experience
- 10+ years of B2B marketing experience, including 5+ years in a senior leadership role
- Required Skills
- Data AnalysisHubSpot
Requirements
- 10+ years of B2B marketing experience.
- 5+ years in a senior leadership role building and scaling high-performing marketing teams.
- Deep understanding of the healthcare ecosystem (payers, employers, health systems).
- Proven track record of managing significant marketing budgets.
- Demonstrated success in owning and impacting pipeline, revenue influence, or LTV/CAC metrics.
- Experience architecting and executing data-driven ABM strategies.
- Fluency with modern marketing automation and MarTech stacks (HubSpot preferred).
- Strong proficiency in using AI tools for operational leverage and campaign performance.
- Executive presence with the ability to influence C-suite and board-level stakeholders.
- Bias toward action and resolution of complex, ambiguous business problems.
Responsibilities
- Refine B2B messaging and positioning across payer, employer, and health system channels.
- Architect and execute data-informed account-based marketing (ABM) strategies for enterprise accounts.
- Build and scale a sophisticated MarTech stack incorporating AI and automation tools.
- Lead a thought-leadership engine in collaboration with clinical and research teams.
- Set and manage the commercial marketing strategy, budget, and KPIs to drive pipeline and revenue.
- Optimize member acquisition and growth through multi-channel testing and refinement.
- Provide sales support through collateral, training, and RFP assistance to shorten sales cycles.
- Mentor and scale a high-performing multidisciplinary marketing organization.
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