Growth Marketing Manager (Lifecycle)
New
J
JobgetherConsumer Fintech
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–6 years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 3–6 years of experience developing and managing lifecycle, CRM, or growth marketing programs.
- Extensive experience building and executing complex, multi-step CRM campaigns.
- Hands-on experience with CRM and marketing automation platforms such as Braze.
- Deep understanding of lifecycle marketing principles: segmentation, behavioral triggers, and personalization.
- Proven ability to use analytics and experimentation methodologies to improve performance.
- Strong understanding of marketing automation systems.
- Strong copywriting skills and creative judgment.
- Excellent cross-functional collaboration skills.
- Experience in prediction markets, sports gaming, or consumer fintech is strongly valued.
Responsibilities
- Own the retention and engagement marketing strategy across push notifications, email, and in-app messaging.
- Define lifecycle marketing priorities, success metrics, and the strategic roadmap.
- Build, launch, and optimize sophisticated CRM campaigns and automated journeys.
- Develop and manage behavioral segmentation, triggers, and personalization across user cohorts.
- Own the lifecycle experimentation roadmap in partnership with Data Science and Product.
- Collaborate with Product teams to develop lifecycle strategies across trading products.
- Analyze campaign and user behavior data to drive optimization.
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