Growth Marketing Channel Manager
New
J
JobgetherMarketing
Based in the United StatesFull-TimeMiddle
Salary$130,000–$160,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in performance marketing, paid social, growth marketing, or a related discipline, ideally within a B2C or fintech environment.
- Demonstrated hands-on experience managing and scaling campaigns across paid social and Google advertising platforms.
- Strong analytical capabilities and proven experience optimizing campaigns against CPA, ROAS, conversion rates, and other acquisition metrics.
- Experience developing structured creative testing programs and using performance insights to inform scalable acquisition strategies.
- Ability to work effectively with analytics, product, creative, operations, and growth teams to achieve shared objectives.
- Comfortable interpreting large volumes of performance data, identifying trends, and making decisive optimization decisions.
- Demonstrated willingness and ability to incorporate AI tools into daily marketing workflows, testing, analysis, and execution.
- Highly proactive, driven, and comfortable operating independently in a fast-paced environment where priorities can evolve quickly.
- Low-ego, execution-oriented approach with a strong bias toward action, experimentation, learning, and measurable results.
Responsibilities
- Manage day-to-day execution, optimization, and scaling of campaigns across TikTok, Meta (Facebook and Instagram), and Google, including UAC, Search, Performance Max, and YouTube.
- Manage budgets, targeting, bidding strategies, and campaign structures to achieve efficient customer acquisition against CPA, ROAS, and conversion objectives.
- Partner with Social and Creative teams to run high-volume creative tests, identify winning concepts, and rapidly scale high-performing ads.
- Monitor performance closely, identify opportunities, scale successful campaigns, and optimize or pause underperforming initiatives based on data.
- Collaborate with Operations, Analytics, and Growth teams to strengthen tracking, attribution, measurement, and overall acquisition performance.
- Incorporate AI tools and strategies into campaign testing, execution, analysis, and optimization to increase speed and effectiveness.
- Turn campaign data and experimentation results into scalable growth strategies and recommendations.
- Take a proactive, hands-on approach to identifying opportunities, solving problems, and executing initiatives that drive measurable customer growth.
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