Head of Marketing & Growth
New
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Must reside in the Eastern or Central Time Zone (CT Zone states: Illinois, Missouri, Arkansas, Louisiana, Mississippi, Alabama)., 9:00 AM – 6:00 PM Eastern TimeFull-TimeManager
SalaryBase salary: $85,000–$110,000 per year, commensurate with experience
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Job Details
- Experience
- 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role.
- Required Skills
- Lead GenerationDigital MarketingGenerative AICRMData analytics
Requirements
- Bachelor's degree in marketing, communications, business, or a related field; MBA is a plus.
- 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role.
- Demonstrated success building and executing B2B strategic marketing plans that drove measurable pipeline growth.
- Deep expertise in digital marketing, paid media, SEO/SEM, and performance analytics.
- Hands-on familiarity with LinkedIn for B2B lead generation, newsletters, and executive thought leadership.
- Experience with CRM systems (HubSpot or Salesforce preferred) and marketing automation platforms.
- Proficiency with graphic design tools (Canva, Adobe Photoshop) and video editing software.
- Experience with website management platforms (WordPress, Squarespace, or Wix).
- Proven experience with AI-powered marketing tools for content creation and analytics.
- Strong project management skills with the ability to meet deadlines under tight constraints.
- Excellent written and verbal communication skills for content creation and executive reporting.
Responsibilities
- Own the marketing roadmap, setting priorities, allocating budget, and tracking performance against pipeline and revenue targets.
- Develop and execute end-to-end B2B marketing strategies across social media, email, and content.
- Lead brand strategy and maintain messaging consistency, including managing the CEO thought leadership platform.
- Optimize digital marketing channels including SEO/SEM, LinkedIn paid media, and Google Ads to drive lead volume and quality.
- Build and manage relationships with external vendors, agencies, and freelancers.
- Leverage AI tools for content drafting, analytics, and marketing automation.
- Report campaign results, ROI, and pipeline impact to leadership.
- Scale the marketing function by participating in the hiring and development of support staff.
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