Growth Marketing Lead
New
A
ArcHouseHealthcare SaaS
Remote - USFull-TimeLead
Salary$130K - $180K
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOData analytics
Requirements
- 5+ years of experience in content marketing, audience development, creator media, social media, or related fields
- Excellent writing and editing skills, with a strong bias toward execution
- Experience owning a marketing function end-to-end at a B2B SaaS startup
- Proven ability to build inbound and outbound marketing programs from scratch
- Comfortable running events from logistics and sponsorships to on-the-ground execution
- Ability to craft messaging that turns complex topics into engaging content
- Track record of operating independently, managing projects, and getting high-quality work out the door
- Ability to use data and audience insights to guide decisions
- Genuine interest in the healthcare space and the mission of improving care for patients and families at the end of life
- Healthcare experience is a strong plus; hospice, palliative, or home health experience is a significant differentiator
- Video and/or audio experience is a plus
- SEO and AEO knowledge is a plus
Responsibilities
- Own and execute ArcHouse's full marketing function across brand, content, demand generation, and events
- Drive outbound-aligned marketing that supports the GTM team with relevant, targeted campaigns and materials
- Develop thought leadership content that positions ArcHouse as a trusted voice in hospice, palliative, and care-at-home
- Capture and tell customer stories: developing case studies, testimonials, and proof points that build trust with care at home providers
- Plan and execute event presence: conference sponsorships, booths, and hosted events that build relationships and generate pipeline
- Track and report on marketing performance with a focus on what's driving pipeline and awareness
- Use performance data and audience insights to improve content effectiveness and inform future work
- Help build repeatable systems and production processes that increase the impact and efficiency
- Partner closely with the founders and GTM team to align messaging, campaigns, and market positioning as ArcHouse scales
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