Digital Campaign Specialist
New
F
First Connect Insurance ServicesInsurance Technology
REMOTE, USAFull-TimeMiddle
Salary$65,000 – $75,000
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementHTMLCSSA/B testingHubSpot
Requirements
- Bachelor's degree in marketing, business, or related fields
- 3+ years of experience building and managing campaign assets (forms, landing pages, emails)
- Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum
- Proficient in HTML/CSS for email and landing page builds
- Experience building landing pages in HubSpot Content Hub or similar CMS
- Experience running A/B testing programs with documented results
- Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
- Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
- Excellent written communication skills for briefing creative and reporting on results
Responsibilities
- Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
- Build and manage remarketing campaigns to re-engage unconverted leads
- Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns
- Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients
- Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
- Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations
- Monitor campaign performance daily/weekly and prepare regular reporting
- Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities
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