Director, Performance Marketing
New
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Nightingale CollegeHigher Education
Location: RemoteFull-TimeDirector
Salary149,000 - 162,000 USD per year
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Job Details
- Experience
- 7+ years of progressive experience
- Required Skills
- Data AnalysisSalesforceBudget managementCRM
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 7+ years of progressive experience in performance marketing, media buying, or growth marketing.
- Demonstrated experience managing significant paid media budgets with direct financial accountability (accruals, reconciliations, pacing).
- Strong analytical and data literacy skills.
- Experience managing agency and vendor relationships at a strategic level.
- Proficiency with CRM platforms and marketing analytics tools.
- Experience in higher education, healthcare, or mission-driven organizations (preferred).
- Familiarity with enrollment marketing or learner acquisition funnels (preferred).
- Experience with Salesforce CRM and UTM/attribution tracking systems (preferred).
- Graduate degree in a related field (Master's preferred).
Responsibilities
- Identify and assess underperforming markets through rigorous analysis of enrollment trends, competitive dynamics, and marketing effectiveness.
- Build and execute targeted marketing plans to lift enrollment performance in priority markets.
- Own evergreen messaging strategy that builds sustainable, long-term market presence and brand recall.
- Drive day-to-day optimization, pacing, and performance across assigned marketing channels and platforms.
- Manage monthly accruals, actuals, spend tracking, and invoice processing in partnership with Finance and Accounts Payable.
- Own cross-platform performance validation and align measurement frameworks to business objectives.
- Communicate performance insights clearly to senior leadership and cross-functional partners.
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