Senior Growth Marketing Manager, Paid Social

New

TalkiatryMental Health

RemoteFull-TimeSenior

Salary150,000 - 185,000 USD per year

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Job Details

Bachelor's degree and relevant experience.
5+ years of experience in performance marketing with deep, hands-on expertise in Meta and TikTok.
Proven experience managing large-scale monthly budgets ($1M+) across paid social channels.
Strong understanding of digital marketing metrics, tracking, and attribution.
Experience with A/B testing, audience segmentation, and experiment design.
High analytical self-sufficiency with the ability to leverage SQL and BI tools (e.g., Omni, Looker, Tableau).
Experience building forecasts or scenario models to inform spend and acquisition decisions.
Experience using AI tools to improve workflow efficiency and accelerate analysis.
Experience marketing B2C services, subscriptions, or higher-consideration direct response businesses.
Nice to have: Marketing experience in healthcare, healthtech, or other regulated industries.

Plan, execute, and optimize performance marketing campaigns across paid social channels, focusing primarily on Meta and TikTok.
Own the overall paid social strategy, making optimization, scale, and media mix recommendations.
Manage budgets effectively to maximize ROI and allocate resources across channels.
Direct a data-driven creative strategy and collaborate with the Creative team to test new ads.
Build forecasts and scenario models to inform paid social spend and acquisition volume.
Analyze and present campaign performance to stakeholders, identifying opportunities for continuous improvement.
Conduct A/B testing, audience segmentation, and manage the landing page testing roadmap.
Partner with the Data team to develop tracking mechanisms and utilize AI tools to improve workflow efficiency.

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