Creative Strategist - Health & Wellness E-commerce
P
PairedE-commerce
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisShopify
Requirements
- Proven experience as a Creative Strategist for DTC e-commerce brands.
- Strong knowledge of direct-response advertising and performance creative.
- Experience developing paid social creatives for Meta and TikTok.
- Ability to turn research and performance data into actionable concepts.
- Experience writing hooks, scripts, ad copy, and creative briefs.
- Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats.
- Knowledge of e-commerce funnels and customer acquisition.
- Strong analytical, communication, and organizational skills.
- Portfolio or examples of ads that generated measurable results.
Responsibilities
- Develop creative strategies for Meta, TikTok, and other paid social channels.
- Research customers, competitors, trends, pain points, and buying motivations.
- Create concepts, hooks, messaging angles, scripts, and storyboards.
- Prepare clear briefs for video editors, designers, and UGC creators.
- Build and manage structured creative testing plans.
- Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention.
- Identify winning ads and develop new iterations to scale performance.
- Collaborate with media buyers and the creative production team.
- Organize creative tests, results, and key learnings.
- Ensure messaging follows brand and advertising guidelines.
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