User Acquisition Manager (Meta)
New
M
MCR Media GroupPerformance Marketing
Remote (Ukraine/Europe)Full-TimeManager
Salary$2,500 – $3,000 / month
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Job Details
- Languages
- English: B1 or higher
- Experience
- 5+ years
Requirements
- 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Meta Ads.
- Proven B2C product-company experience.
- Demonstrated success acquiring new users for mass-market digital products.
- Confirmed experience managing at least $100,000 in monthly ad spend.
- Experience across international markets, including Tier-1, European, and Asian markets.
- Strong creative strategy skills: competitor analysis, hypothesis development, concept creation, designer briefing, and performance-led iteration.
- Deep Meta expertise.
- English language proficiency: B1 or higher.
Responsibilities
- Launch, optimize, and scale user acquisition campaigns across Facebook and Instagram.
- Manage monthly media budgets of $100,000+ and grow spend while protecting CPA targets.
- Own performance against core KPIs, primarily Spend and CPA.
- Develop a high-velocity pipeline of creative, audience, offer, and funnel hypotheses.
- Research competitors using ad libraries and spy tools, translate insights into concepts, and write clear briefs for designers.
- Test creative variations systematically, stop inefficient campaigns, and scale winning combinations.
- Partner closely with creative, analytics, product, and leadership teams to uncover new growth opportunities.
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