User Acquisition Manager (Radiotech)
G
GismartMobile apps, Music
Let you work anywhere in the world, either remotely or in one of our corporate hubsFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years of experience in user acquisition / performance marketing
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- 2+ years of experience in user acquisition / performance marketing.
- Proven track record managing paid UA campaigns across major channels (Meta, Google, AppLovin, TikTok, etc.) with meaningful budget ownership.
- Strong analytical skills - comfortable working with LTV, ROAS, CPP, retention, and cohort-based metrics.
- Experience with MMPs and analytics tools (AppsFlyer, Adjust, or similar).
- Hands-on experience building or managing automation/auto-rules for bid and budget optimization.
- Familiarity with creative testing processes and ability to brief/collaborate effectively with creative teams.
- Experience expanding products into new markets/geos, with an understanding of localization and regional performance dynamics.
- Strong Excel/Google Sheets skills; SQL or scripting (e.g., Google Apps Script) is a plus.
- Excellent communication skills and ability to work cross-functionally with product, creative, and analytics teams.
Responsibilities
- Own and lead user acquisition strategy for Hello Piano across paid channels.
- Partner closely with the creative production team to brief, test, and iterate on ad creatives (including playables, video, and static assets) that drive performance.
- Analyze campaign performance across channels, translating data into actionable insights and optimization recommendations.
- Identify and lead expansion into new geographies, adapting acquisition strategy and creative to local market dynamics.
- Build and maintain automation and auto-rules processes to optimize bidding, budget allocation, and campaign management at scale.
- Monitor key metrics (CPI, ROAS, LTV, Sub2Paid, retention) and report on performance against targets.
- Collaborate cross-functionally with product, analytics, and growth teams to align acquisition efforts with broader business goals.
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