Growth Marketing Director
New
H
HatchB2B SaaS AI
United StatesFull-TimeDirector
SalaryCompensation range for this position is $192,000 - $300,000 annually. You may also be offered a bonus and benefits.
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Job Details
- Experience
- 10+ years of experience in B2B growth marketing, demand generation, or performance marketing
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of experience in B2B growth marketing, demand generation, or performance marketing.
- 5+ years of experience managing and developing a team of marketers.
- Hands-on expertise managing paid acquisition across Google Search and LinkedIn (Meta preferred).
- Experience leading initiatives in lifecycle marketing, partnerships, events, CRO, and SEO.
- Strong understanding of SaaS growth metrics: pipeline, CAC, payback period, funnel conversion, LTV:CAC, and ROI.
- Proficiency in SQL, spreadsheets, GA4, HubSpot, Salesforce, and BI tools.
- Proven experience building and scaling growth engines in a high-growth SaaS or technology environment.
- Strong messaging, copywriting, and conversion optimization skills.
- Ability to foster a culture of experimentation and data-driven decision-making.
- Excellent communication and cross-functional leadership skills.
Responsibilities
- Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events.
- Own Hatch’s demand generation strategy and execution, driving qualified pipeline and revenue growth.
- Direct and execute high-performing paid acquisition campaigns across Google Search, LinkedIn, and Meta.
- Optimize website experience to increase visitor engagement, lead conversion, and pipeline generation.
- Develop scalable co-marketing and channel partnership programs.
- Manage marketing performance measurement, forecasting, and budget allocation using data-driven insights.
- Build dashboards and analyze performance using SQL, spreadsheets, GA4, HubSpot, and Salesforce.
- Partner cross-functionally with Brand, Sales, RevOps, and Product Marketing to align investments with company goals.
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