Director of Growth Marketing (B2B)
S
SentiLinkFintech, Identity Solutions
This is a remote, US-based role.Full-TimeDirector
Salary$180,000-$230,000 base + equity + benefits
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Job Details
- Experience
- 10+ years of B2B marketing experience
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
- Experience building demand generation programs at growth-stage B2B companies.
- Demonstrated success generating meaningful, attributable pipeline and revenue.
- Strong experience building and executing integrated campaigns across multiple channels.
- Hands-on experience with SEO and AEO.
- Experience owning website strategy, including landing pages, content hubs, and conversion optimization.
- Strong analytics and attribution skills with experience connecting marketing investments to outcomes.
- Demonstrated people leadership.
- Experience marketing to technical products or enterprise sales organizations.
- Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
- B2B SaaS, infrastructure software, cybersecurity, or fintech background required.
- Willingness to travel up to 25%.
Responsibilities
- Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
- Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.
- Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics.
- Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts.
- Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers.
- Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, and optimization.
- Develop the strategy for industry events, webinars, and other field marketing initiatives.
- Build and own marketing analytics, attribution, and reporting.
- Partner with Product Marketing, Product, and Data Science to translate product capabilities into campaigns.
- Recruit, develop, and lead a high-performing team.
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