VP of Marketing
A
Analyst1Cybersecurity
Remote, United StatesFull-TimeVp
Salary$200k - $250k + Performance Based Incentive Plan
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Job Details
- Experience
- 8-10+ years
- Required Skills
- Artificial IntelligenceCybersecurityData analytics
Requirements
- 8-10+ years of marketing leadership experience.
- Experience in B2B SaaS and Cybersecurity sectors preferred.
- Proven track record of driving revenue growth from $10 million to $50 million+.
- Experience scaling a company into the enterprise market.
- Expertise in demand generation, funnel optimization, and multi-channel marketing strategies.
- Strong product marketing skills including ICP, positioning, messaging, value props, and competitive analysis.
- Ability to design, execute, and optimize scalable marketing processes.
- Proven ability to measure and track campaign effectiveness and lead-to-sales conversion.
- Strong analytical skills with experience utilizing insights for performance optimization.
- Exceptional leadership, collaboration, and communication skills.
- Experience implementing AI to drive business results.
Responsibilities
- Drive the evolution of the company's marketing strategy to address market needs.
- Own digital, demand generation, content, product marketing, brand, communications, social media, channel marketing, operations, and the company website.
- Craft compelling value propositions, differentiated messaging, and channel strategies tailored to the enterprise.
- Own the full demand generation lifecycle from campaign creation to lead conversion tracking.
- Leverage data analytics and AI to evaluate marketing performance and guide strategic decisions.
- Collaborate with Sales, Product, and Channels teams to develop go-to-market strategies.
- Define and own key performance indicators (KPIs) tied to revenue growth.
- Stay ahead of marketing trends and implement new initiatives and AI to drive differentiation.
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