- Proactively research, target, and engage potential clients via calls, emails, and social media.
- Identify and segment target market segments including SMBs and enterprise-level businesses.
- Qualify leads by assessing cybersecurity challenges and needs for the sales team.
- Schedule demos and meetings to facilitate the sales process.
- Build relationships with potential clients through education and industry insights.
- Manage and update the sales pipeline using CRM tools.
- Meet or exceed defined lead generation and qualification goals.