Paid Media and Affiliate Marketing Specialist
New
L
LaterInfluencer Marketing
Boston, MA; Chicago, Illinois, United States; Los Angeles, California, United States; New York, New York, United States; Remote; Vancouver, British Columbia, Canada; Vancouver, Washington, United StatesFull-TimeMiddle
Salary75,000 - 85,000 USD per year
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Job Details
- Experience
- 2-3+ years
- Required Skills
- Data AnalysisGoogle AnalyticsTableau
Requirements
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
- Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
- Strong analytical mindset with a solid grasp of campaign performance metrics.
- Proficiency with reporting tools such as Google Analytics, Tableau, Looker Studio, and social platform native reporting.
- Expertise with campaign management platforms including Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads.
- Meticulous attention to detail in trafficking, QA, and live asset management.
- Strong understanding of current paid social creative and performance content best practices.
Responsibilities
- Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
- Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
- Monitor performance and pacing continuously, making proactive adjustments to hit KPIs.
- Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
- Build, deliver, and present reports that combine analysis with clear strategic recommendations.
- Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
- Provide proactive guidance on paid content best practices and help educate internal teams.
- Collaborate cross-functionally with creative, analytics, and client success teams.
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