Digital Marketing Specialist (Paid Media & Growth)
J
JobgetherTechnology
Based in CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Google AnalyticsSEO
Requirements
- 3–5 years of hands-on digital marketing experience in paid media and social media channels.
- Proven experience managing Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong hands-on experience with HubSpot Marketing Hub including automation, workflows, and reporting.
- Working knowledge of Google Analytics 4 (GA4), campaign measurement, and attribution.
- Experience managing organic social media for a B2B organization.
- Familiarity with SEO fundamentals and emerging AI search/GEO concepts.
- Experience collaborating with Sales or BDR teams on lead generation and ABM initiatives.
- Strong analytical skills to interpret data and provide actionable recommendations.
- Excellent organizational and written communication skills.
- Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
Responsibilities
- Build, launch, manage, and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and AdRoll.
- Develop and execute email campaigns, nurture programs, and account-based marketing (ABM) initiatives via HubSpot.
- Manage audience segmentation, marketing automation workflows, landing pages, and campaign reporting.
- Partner with BDR and Sales teams to align marketing efforts with pipeline-generation objectives.
- Support B2B social media growth strategies, particularly on LinkedIn, and manage community engagement.
- Analyze cross-channel performance data to provide clear, actionable recommendations to stakeholders.
- Monitor emerging digital marketing trends and AI-powered technologies to improve strategy.
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