Generative Engine Optimization (GEO) & SEO Specialist
New
J
JobgetherDigital Marketing
Fully remote work environment within LATAM, including Brazil., Reasonable working-hour overlap with U.S. Central Time.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Native-level English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEMrushAhrefs
Requirements
- 3+ years of professional experience in SEO, technical SEO, content optimization, or a closely related discipline, with a strong understanding of emerging GEO principles.
- Deep technical SEO expertise, including technical site auditing, structured data, Schema Markup, JSON-LD, and optimization across modern websites.
- Hands-on experience with CMS platforms such as WordPress, Drupal, or comparable systems.
- Advanced proficiency with Google Analytics 4 and Google Search Console, along with SEO tools such as Ahrefs, Semrush, and Screaming Frog.
- Strong understanding of how search engines and large language models retrieve, evaluate, synthesize, and cite online information.
- Native-level English writing ability, with a demonstrated portfolio of high-quality long-form content written with academic and professional authority.
- Strong analytical and problem-solving skills, with the ability to interpret performance data and convert findings into practical recommendations.
- Genuine interest in the evolution of AI-powered search and the ability to adapt quickly as new technologies, platforms, and optimization practices emerge.
- Ability to maintain reasonable working-hour overlap with U.S. Central Time for regular team communication and meetings.
- Strong communication, organization, and collaboration skills, with the ability to manage multiple priorities in a remote environment.
Responsibilities
- Develop and execute GEO and SEO strategies that improve the visibility, discoverability, and positive representation of graduate and professional degree programs across traditional and AI-powered search environments.
- Create on-page optimization recommendations designed to improve how content is interpreted, retrieved, cited, and surfaced by search engines and large language models.
- Conduct comprehensive technical SEO and content audits to identify performance gaps, structural issues, content opportunities, and areas for improved generative search visibility.
- Write, test, and implement advanced Schema Markup, including JSON-LD, to help AI systems and search engines accurately understand and contextualize university program information.
- Research, structure, and produce authoritative long-form content aligned with SEO and GEO best practices, competitive positioning, and the needs of prospective students.
- Monitor search and content performance using Google Analytics 4, Google Search Console, and other SEO platforms, translating data into actionable optimization recommendations.
- Track emerging developments in AI search, LLM retrieval, citation behavior, and generative search results, adapting strategies as the technology and search landscape evolve.
- Collaborate with internal and client-facing teams to ensure technical, content, and strategic initiatives are aligned with broader digital visibility objectives.
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