Generative Engine Optimization (GEO) & SEO Specialist
New
A
AgentHigher Education Marketing
Remote - LATAM, Ability to maintain a reasonable overlap with US Central Time (CST/CDT)Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Native-level English proficiency
- Experience
- 3+ years
- Required Skills
- Google AnalyticsWordPressSEMrushAhrefs
Requirements
- 3+ years of proven experience in SEO, technical SEO, and content optimization.
- Strong understanding of Generative Engine Optimization (GEO) principles.
- Deep expertise in writing and deploying Schema Markup.
- Ability to perform technical site audits.
- Experience navigating CMS platforms like WordPress or Drupal.
- Advanced hands-on experience with GA4 and Google Search Console.
- Proficiency with SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Native-level English proficiency with a portfolio of long-form writing.
- Familiarity with how LLMs retrieve, cite, and synthesize information.
- Ability to maintain overlap with US Central Time (CST/CDT).
Responsibilities
- Develop and execute on-page content recommendations designed to increase AI visibility and positive AI sentiment for graduate programs.
- Conduct deep-dive technical and content audits to identify performance gaps.
- Write, test, and implement complex Schema Markup (JSON-LD) for data contextualization by AI engines.
- Research, outline, and write authoritative, long-form blog posts aligned with GEO best practices.
- Monitor and analyze performance metrics using Google Analytics 4 (GA4) and Google Search Console (GSC).
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