SEO & GEO Specialist
New
R
RehireDigital Marketing
Colombia, Availability during standard U.S. business hours is preferredFull-Time
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency (C1 or higher)
- Required Skills
- SEMrush
Requirements
- Proven experience in Technical SEO and enterprise SEO strategy.
- Strong understanding of Generative Engine Optimization (GEO) and AI-powered search ecosystems.
- Experience conducting technical SEO audits across multiple websites.
- Strong knowledge of schema markup, structured data, metadata optimization, crawlability, indexing, and internal linking.
- Experience analyzing domain authority, backlink profiles, and competitive SEO performance.
- Ability to develop keyword strategies and topic ownership frameworks.
- Experience evaluating AI-generated search visibility and optimization opportunities.
- Hands-on experience with Google Search Console, Semrush (or equivalent SEO platforms), and AI visibility monitoring tools.
- Strong analytical, research, and strategic thinking skills.
- Advanced English proficiency (C1 or higher).
Responsibilities
- Conduct comprehensive technical SEO audits across multiple brand websites.
- Evaluate site architecture, crawlability, indexing, metadata, structured data, and overall technical health.
- Analyze AI search visibility across platforms such as ChatGPT, Google AI Overviews, and Perplexity.
- Benchmark search performance against competitors and identify optimization opportunities.
- Develop SEO and GEO strategies based on technical findings and business priorities.
- Build topic ownership maps and keyword frameworks aligned with paid search initiatives.
- Evaluate backlink profiles, domain authority, and internal linking structures.
- Audit blogs and content hubs to identify structural and technical improvements.
- Research and assess brand visibility across third-party platforms.
- Present strategic recommendations and prioritize initiatives based on business impact.
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