Manager, Product Marketing
G
GeotabIoT, Connected Transportation
Remote - CanadaFull-TimeManager
Salary120,000 - 170,000 CAD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Product ManagementCross-functional Team LeadershipSaaSMentorshipData analytics
Requirements
- 10+ years of work experience, ideally in Product Marketing in SaaS.
- 3–5 years of experience in a supervisory or management role.
- Post-Secondary Diploma/Degree in Engineering, Business/Marketing, Computer Science, or a related field.
- Solid understanding of product development and marketing principles.
- Ability to analyze market trends, customer needs, and competitive landscapes.
- Experience developing sales tools and training programs.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proven experience coaching, managing, and developing team members.
- Expertise in establishing and optimizing product marketing processes and standards.
- Innovative thinker with experience developing marketing campaigns.
- Expertise in conducting in-depth competitive analysis and product differentiation.
Responsibilities
- Lead and mentor the team to develop consistent, clear, and compelling product positioning and messaging frameworks.
- Partner with PMM leadership to guide the holistic product marketing roadmap and establish key performance areas (KPAs).
- Define and implement scalable processes and standards for go-to-market execution and cross-functional coordination.
- Collaborate with Product Managers to embody the product voice and ensure alignment with feature capabilities.
- Build strong relationships with Product, Engineering, Sales, and Marketing teams to ensure seamless strategy execution.
- Oversee the creation of sales tools and training programs in partnership with Sales Enablement leadership.
- Manage team talent, including coaching, mentorship, resource planning, and performance management.
- Monitor and report on pipeline and lead generation goals to ensure effective feature adoption.
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