Product Marketing Manager

New

D2LEducation Technology

Location: Remote - CanadaFull-TimeMiddle

Salary$75,000 — $85,000 CAD

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Job Details

3 to 5 years of product marketing experience, preferably in SaaS, education technology, or B2B enterprise software.
Practical experience using AI tools to support research, content creation, and marketing productivity.
Strong judgment in reviewing AI-assisted outputs for accuracy, brand alignment, and customer relevance.
Proven experience positioning and launching products across different customer segments.
Ability to translate complex technical or market concepts into clear, concise, and compelling narratives.
Solid understanding of go-to-market strategy, customer journeys, and competitive positioning.
Strong presentation and communication skills with experience presenting to senior stakeholders.
Excellent cross-functional collaboration skills working with Product, Sales, and Creative teams.
Strong analytical, organizational, and project management skills.
Growth mindset with a commitment to continuous learning regarding emerging technologies.

Develop and execute go-to-market plans for products, features, services, and market initiatives.
Build a strong understanding of target markets, buyer needs, and competitive dynamics.
Create and maintain value proposition frameworks that connect customer needs to D2L solutions.
Translate complex product and AI-enabled features into clear, customer-focused narratives.
Develop sales enablement tools including battlecards, playbooks, and competitive positioning.
Monitor market trends and synthesize data using AI tools to inform product roadmap and messaging.
Measure and report on product marketing activities, launch performance, and sales effectiveness.

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