Product Marketing Manager, Golf

New

CanadaFull-TimeMiddle

SalaryCAD $90,000–$120,000 expected compensation range for candidates hired to work in Ontario

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Job Details

3–5 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role.
Proven experience developing product positioning, messaging, launch strategies, and sales enablement.
Experience within B2B or B2B2C SaaS environments.
Strong project management skills to manage initiatives independently from strategy through execution.
Ability to synthesize qualitative and quantitative insights into business recommendations.
Experience collaborating cross-functionally with Product, Sales, Marketing, and Customer Success teams.
Excellent written, verbal, and presentation skills.
Ability to operate effectively in ambiguous environments and prioritize competing demands.
Understanding of golf course operations, such as tee sheets, online booking, or point of sale, is a strong advantage.
Experience in golf, sports, hospitality, retail, or fintech is highly valued.

Co-own positioning and messaging for the Golf product portfolio for business operators and consumers.
Lead go-to-market planning and execution for product launches, feature enhancements, and major announcements.
Develop programs for activation, adoption, cross-sell, expansion, and customer retention.
Partner with Product teams to identify customer pain points and influence product roadmaps through insights.
Create sales enablement materials including pitch decks, battlecards, and training resources.
Measure and communicate performance metrics such as adoption, pipeline, conversion, MRR, and lifetime value.
Establish feedback loops with Sales, Support, and Customer Success to incorporate insights into messaging.

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